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How We Work – GLMinc – GLMinc.

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GLMinc.

(844) GLM-2456

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HOW WE WORK

partnering with glm

GLM has never had two media clients that share identical goals, offerings, appearance, editorial, audience, or leadership. Hence, all of our client engagements are uniquely customized to the specific need. However, as a function of the principals by which our firm operates, there are certain attributes you will find built into our culture, and present in every GLM effort:

IMMERSION

GLM becomes the you, you aren’t disguised as us. Our sales staff represents your brand and they will do so as if they actually work directly for you. If permitted, they will have your email address, carry your business card and represent themselves as if they are your employee – because they are serving as one. They attend your events, shows and essential meetings. They do everything you’d expect a successful sales staff member to do because they are your advertising sales team.

association executives - exhibit sales - convention sponsorship - advertising sales representation

IMMERSION

GLM becomes the you, you aren’t disguised as us. Our sales staff represents your brand and they will do so as if they actually work directly for you. If permitted, they will have your email address, carry your business card and represent themselves as if they are your employee – because they are serving as one. They attend your events, shows and essential meetings. They do everything you’d expect a successful sales staff member to do because they are your advertising sales team.

FEATURED ARTICLE

Are You Compromising For Your Sales Team?

PRODUCTIVITY

You will be regularly informed about activity and results. All of your assigned sellers use a CRM – either the internal GLM system (Salesforce), or the platform you currently use. All sales activity and results reporting can therefore be readily done based on your preferred schedule.

FACT

QUOTE

On average GLM's client marketing campaigns reach over 20,000 brands monthly.

"... I have had the opportunity to work with many media sales organizations. I am very pleased by the revenue growth and new business produced by the GLM team and equally as impressed with their best in class quality of reporting and record keeping.

- George Brennan
Advertising Sales Director, Arthritis Foundation
ad sales team - outsource sales team - outsource advertising sales - sponsorship sales - B2B sales

productivity

You will be regularly informed about activity and results. All of your assigned sellers use a CRM – either the internal GLM system (Salesforce), or the platform you currently use. All sales activity and results reporting can therefore be readily done based on your preferred schedule.

QUOTE

"... I have had the opportunity to work with many media sales organizations. I am very pleased by the revenue growth and new business produced by the GLM team and equally as impressed with their best in class quality of reporting and record keeping.

- George Brennan
Advertising Sales Director, Arthritis Foundation

FACT

On average GLM's client marketing campaigns reach over 20,000 brands monthly.

ALIGNMENT

All GLM sellers are goal driven. We, with your concurrence, assign specific revenue goals and track performance against those goals. Since all GLM sales staffers are very experienced advertising professionals, attaining revenue goals is something they expect.

Ad sales partner - advertising revenue - outsource ad sales - association sales revenue - ad sales boost - successful revenue strategies - magazine ad sales

ALIGNMENT

All GLM sellers are goal driven. We, with your concurrence, assign specific revenue goals and track performance against those goals. Since all GLM sales staffers are very experienced advertising professionals, attaining revenue goals is something they expect.

QUOTE

"I would like to thank the GLM staff for achieving a financial milestone in the 103-year history of VFW Magazine"

- Richard Kolb
Publisher, VFW Magazine

MANAGEMENT

All GLM sales team members report to a GLM senior manager. When you work with GLM, comprehensive advertising sales management is part and parcel of the partnership itself. GLM management is there to ensure the attention, focused effort and quality of our work.

Regardless of our client’s involvement in day-to-day sales direction / consultation, there will always be a senior GLM manager assigned in a supervisory role, protecting your investment and ours.

Ad sales partner - advertising revenue - outsource salesperson - outsource ad sales - association sales revenue

MANAGEMENT

All GLM sales team members report to a GLM senior manager. When you work with GLM, comprehensive advertising sales management is part and parcel of the partnership itself. GLM management is there to ensure the attention, focused effort and quality of our work.

Regardless of our client’s involvement in day-to-day sales direction / consultation, there will always be a senior GLM manager assigned in a supervisory role, protecting your investment and ours.

FEATURED ARTICLE

10 Essential Things To Consider Before You Choose An Outsourced Ad Sales Partner

SUPPORT

GLM sellers have access to best in class sales and administrative support. Additionally, our clients benefit from their GLM staffers having access to syndicated advertising databases provided through GLM-paid subscriptions for use in prospecting / new business development. Moreover, GLM Custom can provide as much creative / promotion assistance as our clients request.

Sales Support - association help - magazine ad sales support - lead sourcing - advertising data

SUPPORT

GLM sellers have access to best in class sales and administrative support. Additionally, our clients benefit from their GLM staffers having access to syndicated advertising databases provided through GLM-paid subscriptions for use in prospecting / new business development. Moreover, GLM Custom can provide as much creative / promotion assistance as our clients request.

FACT

GLM makes a substantial investment into licensing the best sales and marketing tools in an effort to continually offer our clients an exceptional peerless level of service.

WE WANT TO SPEAK WITH YOU

Let's connect

We want to learn about your business, tell you about ours, and figure out a way to work together! 

Give us a call, send us an email, or if you prefer, we’ll reach out to you. 

(844) GLM-2456

email us

Contact us

WE WANT TO SPEAK WITH YOU

Let's connect

We want to learn about your business, tell you about ours, and figure out a way to work together! 

Give us a call, send us an email, or if you prefer, we’ll reach out to you. 

(844) GLM-2456

email us

Contact us

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